The #1 Belief Blocking Creative Women from Earning More (and How to Shift It)
If you're a creative woman building your own business, you've probably heard it a thousand times:
“Business is hard.”
“Entrepreneurship is risky.”
“If you want to succeed, you have to hustle.”
These ideas get thrown around so often that we start to accept them as truth — especially if you're naturally sensitive, introverted, or someone who tends to prioritize creativity and well-being over endless hard work.
But after more than ten years in business and helping over 1,000 clients create financial success, I can confidently say:
It doesn't have to be hard.
In fact, the belief that business has to be hard is one of the biggest blocks stopping creative women from earning more money.
If you've ever felt like you're just not cut out for business because you're sensitive, inconsistent, or not the loudest voice in the room — this post is for you.
Why So Many Women Believe Business Has to Be Hard
I used to believe this too.
As a sensitive, introverted woman, I thought I had to force myself to be louder, tougher, and more confident if I ever wanted to succeed.
It always seemed like the people making the most money were the ones shouting the loudest — the bold, unafraid, "look-at-me" personalities.
Meanwhile, I was quietly working away, second-guessing myself, and wondering if I would ever have what it takes to make it in business.
But here's what I've learned after building a thriving business of my own:
Brashness might get attention, but people go and stay where they feel loved.
You don't have to be the loudest voice in the room to build a wildly profitable business — you just have to become a great communicator, offer something genuinely helpful, and show up with consistent care and empathy.
Business Is Like Baking
Over the years, I've realized that business isn't some mysterious, magical skill that only a chosen few are born with.
It's really just like baking.
If you wanted to bake a delicious chocolate cake, what would you need?
A clear picture of what you're trying to make
The right ingredients
A recipe to follow
And the willingness to follow the steps one by one
If you have those things, how could you not succeed?
Sure, your first cake might not turn out perfectly — but if you follow the recipe, adjust as you go, and maybe get a little guidance from someone who's been baking for years...
Eventually, you'll have a delicious cake sitting on your kitchen counter.
Building Your Business Is the Exact Same Process
Here's what most people don't realize:
Being a successful business owner is a skillset that anyone can learn — even if you're sensitive, inconsistent, or full of self-doubt.
You don't need to be louder, tougher, or work harder than everyone else.
You just need:
A clear picture of what you're creating — Your version of success (realistic, but still a stretch for you)
The right recipe to follow — A proven plan for enrolling clients, pricing your offers, and creating consistent cash flow
The right ingredients — Your unique talents, passions, and personality
Accountability, encouragement, and coaching along the way (because every great baker needs a little guidance)
What If Business Could Feel... Easy?
When you have those four things, business isn't hard anymore — it's predictable.
You show up each day, follow the recipe, and little by little... your business starts to rise.
And the best part?
You don't have to sacrifice your well-being, creativity, or sensitivity to succeed.
You can be wholly human — inconsistent, emotional, introverted, self-doubting — and still create a thriving, abundant business.
The World Is Filled with Happy, Relaxed Business Owners
You might not see them because we're not very loud.
We're not shouting on Instagram about how hard we're working or how stressed we are.
We're just quietly working away — serving our clients, creating beautiful things, and enjoying the freedom and abundance we've built.
And you can absolutely be one of us.
The Truth About Entrepreneurship
If you’ve been holding back from fully going for it in your business because you're afraid it's going to be too hard...
I want you to know this:
Business isn't hard.
It's just a profession like any other — and it can be learned.
When you have the right guidance, the right action steps, and a little bit of encouragement along the way...
You can't not succeed.
The Payoff Is Worth It
I'm so glad I chose this path — not just because of the money (although I love having a growing savings account and a beautiful investment portfolio).
But because of what this lifestyle makes possible:
The freedom to work in a way that aligns with my values
The joy of creative expression
The personal growth that comes from turning my ideas into reality
The ability to be present for my daughter Grace and take whole days off just to bake chocolate cake and sit in the spring sunshine (which is exactly what I did this morning, by the way — and yes, I had cake for breakfast 🍰☀️)
If I had listened to the voices saying that business has to be hard, I would have missed out on all of this.
You Don't Have to Be Special to Be Successful
You just need:
A clear vision of what you're creating
The right recipe to follow
A little encouragement along the way
And if you're ready to start learning the recipe for consistent, easeful income — that's exactly what I teach inside Money Bliss.
Let's Bake Your Business Together
If you're ready to leave behind the struggle, self-doubt, and overwhelm...
If you're ready to build a business that feels like a natural extension of who you already are...
If you're ready to finally feel safe, secure, and deeply supported by money...
I would love to guide you.
Here's where you can start:
👉 Download my free 10-minute Daily Money Ritual to start clearing your money blocks and attracting more wealth right now:
Download the Ritual
Your dream business — the one that feels easeful, creative, and full of blissful abundance — is so much closer than you think.
With love,
Hanna x
About Hanna Bier:
Money Coach Hanna Bier has helped over a thousand women from across the world heal their relationship with money and step into a world of financial freedom. Known for her bestselling book Wealth From Within and her client-favorite program Money Bliss, she supports ambitious women in becoming the powerful creators they are here to be.
Ready to be in touch? Claim one of the few free discovery calls Hanna offers each month.
